Lisa Cruz

Lisa Cruz serves as the Vice President for Communications at Texas Biomedical Research Institute, where she oversees communications and marketing for the Institute. Her team handles all media relations efforts, as well as brand management, marketing strategies, social media, website development and community outreach. Lisa oversees the community outreach committee, co-chairs the Diversity, Equity, Inclusion and Belonging Committee, and partners with the K-12 outreach and education programs. She and her team work closely with the HR team on employee engagement programs.

Lisa joined Texas Biomed from having previously served as Executive Director of the American Heart Association San Antonio office. As Executive Director, Lisa managed a team of development professionals responsible for raising nearly $1.7 million for the organization through multiple events and activities. Prior to becoming the AHA San Antonio Executive Director, she served as the Communications Director for AHA, where she was responsible for brand management and development of a strategic communications plan. Before branching into non-profit, she was a senior account manager at Dublin & Associates for nearly 10 years. Lisa graduated with a Bachelor of Arts degree in both journalism and environmental studies from Baylor University.